of the federal government that we need from the fbi to the faa. you can't possibly do all of those things. that was my problem. how does the math add up? so to me, he's still at war with math. and i think that's where "the wall street journal" editorial is quite a positive. how are you going to do these things? i believe this time is different. i think the american people really do want a plan. they want one from romney. they want one from obama. and i think they will reward someone who they feel has laid down a credible plan, and please, please, don't tell me it isn't going to hurt. there's no way we get out of this hole without working. they want it to be real. they want it to be fair. the wealthy pay more. everybody pays something. and they want it to be aspirational. they want it to be not just about balancing the budget, but making this country rich. >> doris kearns goodwin there is this appetite for substance for a credible plan but campaigns are still, in many cases, about style over substance. here's the week magazine and on the cover it says unveiling mitt 2.0 the gop convention'